11/12/2022 0 Comments Zoom info demo![]() ![]() What if your prospect doesn’t answer the phone? 3. Even our customers-armed with direct-dial phone numbers-can struggle to connect. You want to call a prospect whom you know is a great fit, but you just can’t get them on the phone (ahem * the CMO* ahem). When You Can’t Get Your Target on the Phone When you’re leaving voicemails, sending carefully timed emails, and maybe even putting something in the mail to entice enterprise or high-value accounts, you’ll want to show that you have done your homework and understand your prospect. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM). ![]() When You’re Using an Account-Based Strategy So which situations are appropriate for this type of prospecting? 1. And as long as you avoid spam words in your subject lines, cold emails can be an excellent growth strategy. When Is Cold Email Appropriate?Įffective cold email outreach means finding something your prospect values-and something you have in common. If a 60% response rate and 80% rate of engagement sound good, read on for a process-oriented approach you can use to get similar results. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level. It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection. TOPOīasho emails are only appropriate for high-value accounts because personalization is no joke. Before writing your sales email, identify 2-3 key findings that you can mention and tie your value prop to. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. What Is A BASHO Email?Ī “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email.Īnd we’ve got examples. They’re a critical part of personalized prospecting and account-based strategy.īut to crush cold email outreach, you have to do it right. BASHO emails are alive and well-and thriving. ![]()
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